Macy, William, 62
Macy’s, 164, 170
and consumption of durable goods, 71; and time saving/using commodities, 75
Maddison, Angus, 65, 68, 77
Oil crisis, 251
Mandel, Ernest, 84, 85
Olney, Martha, 68–69, 71–73, 92, 208
Marcuse, Herbert, 40, 85
Market for lemons, 178
Organization for Economic Co-operation and Development (OECD), 3, 103
Marshall, Alfred, 214
Owen, John, 48, 53
Martin, Joseph, 247
Marx, Karl, 4, 6, 10; on labor power, 22; on Department I and II, 26; on commodities, 29; on alienation, 82; on the circuit of capital, 96–97; on needs, 97; on the pursuit of exchange value, 270
Packard, Vance, 220, 224, 226, 228, 230–232, 250
Papanek, Viktor, 226, 250
Parfit, Derek, 64
Parker Pens, 189–190
Maslow, A. H., 15, 29
Petersen, Esther, 246–247
May Day Demonstrations, 132
Pigou, Arthur, 6
Maytag, 240
Piketty, Thomas, 59
McCarthyism, 207
Piore, Michael, 25, 26, 84, 89–90, 137, 177
McLuhan, Marshall, 220, 226, 231
Polanyi, Karl, 82, 151
McNeil, George, 82
Pollay, Richard, 37–38, 187
Middletown, 137–145
Poppel, Harvey, 211
Mills, C. Wright, 220
Positional good, 3, 20, 140
Milwaukee, 174
Possessive individualism, 195
Model T Ford, 150, 167, 240, 256
Postbellum, 57, 129
Modigliani, Franco, 65
Pound, Roscoe, 195
Mokyr, Joel, 51
Printer’s Ink, 182
Monopoly capitalism, 162, 223
Private brands, 184–186
Montgomery, David, 50, 57
Progressive era, 133, 195, 219
Moral economy, 225, 229, 246, 252, 257–264, 266
Protestant Ethic and the Spirit of Capitalism, 5
Moynihan, Daniel, 247
Protoindustrial, 56–57, 105
Muskie, Edmund S., 251
Quality control, 162, 200, 246, 282
Nader, Ralph, 207, 247, 249
National Brand Names Association, 185
Rationalization, 140, 154, 158, 199, 204, 262
National Recovery Administration, 164, 195
Reagan, Ronald, 59
Natural Capitalism, 99
Regulation theory, 21–24
Nelson, Walter Henry, 243
Renting, 74, 99–102, 113, 117
Neoliberalism, 59, 260
Republicanism, 128
New Deal, 59, 90, 174, 259–260
Retirement, 41, 63–66, 68, 110
New York City, 132, 175, 176, 251
Riesman, David, 146
Ofer, Avner, 14, 15, 37, 69, 72; and happiness, 17, 42; and household hours, 52;
Robinson, Joan, 271
Robinson, John, 52–53
Roediger, David, 57, 60, 129
344
Index