5 Combined Platforms
The fourth model involves a regime of private-public interrelation. On the private side, such platforms may function on the basis of public endowments,4 for example, as is the case with Proarti, which promotes art and culture, or Dartagnans, which aims to disseminate and preserve French culture and heritage. In this case, they are supported by public initiatives ranging from certification by the Ministry of Culture to ‘aid’ given by regional and departmental authorities through local councils. The way in which they work varies, insofar as they can select which projects to support, can ofer support to them outside of a strictly economic logic, and are thus able to consider the aesthetic dimension of the project.
6 Integrated Platforms
The fifth and final model is that of the platform as a tool integrated into internal entrepreneurial strategies. Following a market logic, ‘corporate’ platforms are now being set up to improve relations between businesses and their clients. On the model of the advertising platform Eyeka, these have now become a tool developed, managed and used in corporate strategies. Oscillating between the logics of crowdsourcing and crowdfunding, the platform becomes a tool for businesses which integrates pre-existing strategies. As Grosman and Brandes (2015) explain, using the example of IBM, ‘corporate’ crowdfunding enables internal collaboration and the synergising of diferent activities of the business and its staf, but it also enables bonding, competition and interaction between ‘co-workers’.
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Cultural Crowdfunding: Platform Capitalism, Labour and Globalization