The Stack On Software and Sovereignty · 第 401 页

1. See, for example, Erving Goffman ’ s seminal The Presentation of Self in Everyday Life (Garden City, NY: Doubleday, 1959).

1. See Doug Beaver, “ 10 Billion Photos, ” Facebook, October 14, 2008, https://www.facebook.

com/notes/facebook-engineering/10-billion-photos/30695603919.

1. Unsurprisingly then, Cloud network platforms have hired many of the best social network analysis away from academia. For example, during my time at Yahoo! I worked with small-worlds network pioneer Duncan Watts, formerly of Columbia ’ s Department of Sociology and now at Microsoft Research.

1. Company founder Mark Zuckerberg may have found a way around the problem of Facebook ’ s closure from the open Internet, and that is to implement a proprietary aerial Facebook-centric version for the developing world. See Quentin Hardy and Vindu Goel, “ Drones Beaming Web Access Art in the Stars for Facebook, ” New York Times, March 26, 2015, http://nyti.ms/1GpPOXh.

1. See http://chatroulette.com/ if you must.

1. I particularly like the premise considered in Charles Stross ’ s novel Rule 34 (New York: Ace Books, 2011), that “ the singularity ” is born from the accumulation of global e-mail spam becoming sentient.

1. See Cory Doctorow ’ s novelization of gold farmers ’ plight and struggle in For the Win (New York: Tor, 2010).

1. David Graeber ’ s Debt: The First 5000 Years (New York: Melville Publishing, 2011) revived popular interest in debt as primary in the social ontology of money. See also Marcel Mauss ’ s The Gift (originally published in 1925), which remains a reference for the anthropology of finance, Marcel Mauss and E. E. Evans-Pritchard. The Gift: Forms and Functions of Exchange in Archaic Societies (New York: Norton, 1967).

1. It ’ s perhaps easy to underestimate Apple ’ s scale and position. Apple generated \$43.7 billion in sales during the first three months of 2014. That ’ s more than Google, Amazon, and Facebook combined. Apple now has 800 million iTunes accounts. That ’ s 800 million credit cards on file, which is more than any other company in the world. As of this writing, Apple has \$150.6 billion in cash. It could buy Facebook at Facebook ’ s current valuation with its cash. Or it could go on a shopping spree and buy Netflix, Tesla, Twitter, Dropbox, Pandora, and Spotify. When it was done buying those companies, it would still have \$59 billion in cash to spend on anything else it wants. See http://www.businessinsider.com/mind-blowing-facts-about-apple -2014-4?op=1#ixzz30L3YYeDJ.

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