Brecht’s epic theatre, and Roger Vailland’s writings. These are strategies of making audiences aware of alienation by estranging the estranged aspects of everyday life. Adbusters is an example of dialectical ideology critique from the contemporary age of digital capitalism that Lefbvre would certainly approve of. Adbusters (https:// www.adbusters.org/) is a collective that criticises capital and consumer culture by radically affirming the logic of advertising and commodity consumption. It criticises commodity culture through the language and use of commodity culture. Examples are subvertisements, critiques of advertisements that take on the format of ads and are spread online. Figure 5.2 shows an example subvertisement. It builds on a popular Apple ad that presents consumers of Apple hardware as hip, modern, and futureoriented. The subvertisement uses the same aesthetic but adds an e-waste pile in order to criticise Apple’s complicity in waste production.
5.6 Conclusion
This chapter has shown that Henri Lefebvre’s Critique of Everyday Life can inform a critical, dialectical, humanist theory of communication and society in respect to several
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Conclusion