Source: Fuchs (2016, 171).
• What are commonalities and differences between users’ attitudes towards targeted advertising in Western countries and non-Western countries in Asia, Africa, and Latin America?
• How do traditional trade unions use social media and what do they think of the possibility of the creation of digital labour unions?
• What have workers’ and users’ experiences been in the digital sharing economy (including Airbnb, Uber, and online freelancing platforms such as Amazon Mechanical Turk and Upwork)?
• What are the experiences and political attitudes of digital workers in the international division of digital labour? What do they think of the perspective of the world’s digital workers uniting in a global movement or union?
Chapter Eight | Big Data and Critical Marketing
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Directions for Future Research