- Within a year of running the first ad for Liquozone, the company received over 1.5 million requests for a free bottle. While the average cost per request was only 18 cents, the average sale per request was 91 cents.
- This claim by Liquozone was later featured in Samuel Hopkins Adams's article "Liquozone,"part of a series exposing the fraudulent patent medicine industry.Samuel Hopkins Adams, The Great American Fraud (New York: P. F. Collier & Son, 1906).
- Samuel V. Kennedy, Samuel Hopkins Adams and the Business of Writing (Syracuse: Syracuse University Press, 1999).
- Samuel Hopkins Adams,"Medical Support of Nostrums,"Maryland Medical Journal 49(19o6). Hopkins urged those investigating patent medicine to make sure that their attacks on the industry were careful and supported by the truth, or else they would lose public confidence
- Samuel Hopkins Adams, The Great American Fraud, supra.
- In fact, the six guinea pigs inoculated with diphtheria bacilli and treated with Liquozone died within seventy-two hours, whereas two out of three untreated guinea pigs remained alive after receiving the same amount of diphtheria culture.
- Theodore Roosevelt, “Applied Ethics in Journalism,” The Outlook, April 15, 1911, 807.
- U.S. Food and Drug Administration, “Notices of Judgment Under the Food and Drugs Act," N.J. 4944(1918).
- Hopkins gave à speech before the Sphinx Club of New York on January 14, 1909, confessing, "Perhaps you, as I, have longed to be a Jack London. It is a happy position where one may contribute to the amusement of mankind. Such men are known and applauded. They are welcomed and wanted, for they lift the clouds ofcare. But those who know us, know us only as searchers after others' dollars."Stephen R. Fox, The Mirror Makers: A History of American Advertising and Its Creators (Chicago: University of Illinois Press, 1997).
第3章英国政府的“一战”动员
- John Oakes, Kitchener's Lost Boys: From the Playing Fields to the Killing Fields (Stroud, UK: History Press, 2009).
- Henry D. Davray, Lord Kitchener: His Work and His Prestige (London: T. F. Unwin Limited, 1917), 96; Edmund Burke, The Annual Register, Vol. 158 (London: Longmans, Green, 1917).
- Niall Ferguson, Empire: The Rise and Demise of the British World Order and the Lessons for Global Power (New York: Basic Books, 2oo4), 242. See also John Oakes, Kitchener's Lost Boys: From the Playing Fields to the Killing Fields (Stroud, UK: History Press, 2009).
- Bernard Lewis, Swansea in the Great War (Barnsley, UK: Pen &Sword Books, 2o14); “Talk: Otto von Bismarck," last modified July 27, 2o15, www.wikiquote.org/wiki/ Talk:Otto\_von\_Bismarck. For more facts about the German army, see Spencer C. Tucker and Priscilla Roberts, eds., The Encyclopedia of World War I (Santa Barbara: ABC-CLIO, 2005).
- This quote is from Geraldine M. Boylan,“Wilfred Owen's Response to Propaganda, Patriotism and the Language of War," Revista Canaria de Estudios Ingleses 38 (1999). See also Sir George Arthur, Life of Lord Kitchener, Vol. 3 (New York: Macmillan, 192o); and Robert K. Johns, Battle Beneath the Trenches: The Cornish Miners of 251 TunnellingCompany RE (Barnsley, UK: Pen & Sword Books, 2015).
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