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1. Walter Lippmann, Public Opinion (New York: Harcourt, Brace, 1922), 249.

1. The district court decision in the case, Masses Publishing Co. v. Pattern, restedon principles of the First Amendment, which the court reasoned, under certain circumstances, could protect certain seditious speech fromgovernment prosecution. The decision was subsequently reversed by the Court of Appeals.

1. In fact, the case, Whitney v. California, would later be explicitly overruled in Brandenburg v. Ohio.

1. Edward Bernays, Propaganda (NewYork: Ig Publishing, 1928), 37.

1. Printers'Ink 105(New York: Decker Communications,1918), 44.

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1. S. N. Behrman, "The Advertising Man," The New Republic, August 20, 1919.

1. Cynthia Clark Northrup, The American Economy: A Historical Encyclopedia, Volume I (Santa Barbara: ABC-CLIO,20I1).

1. Claude C. Hopkins, Scientific Advertising (Minneapolis: Filiquarian Publishing, 2007), 3.

1. For more information on C. C. Hopkins, see David Ogilvy, Ogilvy on Advertising (New York: Vintage, 1985).

1. Charles F. McGovern, Sold American: Consumption and Citizenship, 1890-1945 (Chapel Hill: University of North Carolina Press,20o6), 25.

1. For more information on Albert Lasker and Claude Hopkins, see Edd Applegate, The Rise of Advertising in the United States: A History of Innovation to 196o (Lanham, MD: Scarecrow Press, 2012).

1. Cynthia B. Meyers, A Word from Our Sponsor: Admen, Advertising, and the Golden Age ofRadio (New York: Fordham University Press, 2014).

1. Cruikshank and Schultz,The Man who Sold America.

1. American Academy of Pediatrics Committee on Nutrition,"The Use and Misuse of Fruit Juice in Pediatrics," Pediatrics107, no. 5 (May 20o1), 1211-12.

II. Linda S. Watts, Alice L. George, and Scott Beekman, Social History of the United States: The 1920s (Santa Barbara: ABC-CLIO, 2009).

1. For an example of advertisements for Pepsodent, see “The Film Danger," advertisement,1926, Boys' Life.

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