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Media and New Capitalism in the Digital Age The Spirit of Networks
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Media and New Capitalism in the Digital Age
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• The narrative of a technologically induced revolution dominates titles such as The Evolution ofWired Life: From the Alphabet to the Soul-Catcher Chip—How Information Technologies Change Our World (Jonscher 1999).

• The idea of human emancipation and even transcendence through network technology has been explored in such books as The Singularity Is Near: When Humans Transcend Biology (Kurzweil 2005), The Age of Spiritual Machines: When Computers Exceed Human Intelligence (Kurzweil 2000), and The End ofMedicine: How Silicon Valley (and Naked Mice) Will Reboot Your Doctor (Kessler 2006).

• The narrative of individual empowerment vis-à-vis the state and the market has been discussed in An Army ofDavids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths (Reynolds 2006), The Power Of Many: How The Living Web Is Transforming Politics, Business, And Everyday Life (Crumlish 2004), and Me++: The Cyborg Self and the Networked City (Mitchell 2004).

• The narrative of economic revitalization is captured in such titles as The Weightless World: Thriving in the Digital Age (Coyle 1999), The Long Tail: Why the Future of Business Is Selling Less of More (Anderson 2006a), The Wealth ofNetworks: How Social Production Transforms Markets and Freedom (Benkler 2006), Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Scoble and Israel 2006) and The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Battelle 2005).

• Networks, their tremendous positive potential, and the viral spread of networks from technology to society has been explored in Emergence: The Connected Lives of Ants, Brains, Cities, and Software (Johnson 2002), Nexus: Small Worlds and the Groundbreaking Science of Networks (Buchanan 2002), Linked: How Everything Is Connected to Everything Else and What It Means (Barabasi 2003), Smart Mobs: The Next Social Revolution (Rheingold 2002), The Moment of Complexity: Emerging Network Culture (Taylor 2003) and Peer-to-Peer: Harnessing the Power of Disruptive Technologies (Oram 2001).

• The chaotic character of networks has been famously explored in Out ofControl: The New Biology of Machines, Social Systems and the Economic World (Kelly 1995).

• Blogs and their positive effects on individual empowerment and the revitalization of civic life are explored in such titles as We’ve Got

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Media and New Capitalism in the Digital Age