In the same way, American commercial methods triumphed in Europe in 1 9 1 4 thanks to the unforeseen logistical dimensions taken by the conflict. The United States was to win on the continent one of the first gasoline wars, putting the French market in the hands of Standard Oil, driving back our army which had gone to the front with 400 tanker trucks while the Americans owned more than 20,000. Once more, the market was created not by the object of consumption but by its vector of delivery!
Once peace was resto red, it is interesting to see America retreat from the European market, notably from France, where the company representatives were unable to efectively implant their products, "having committed gross psychological errors in their advertising campaigns." To speak plainly, European culture still victoriously resists American cultural overthrow. We will see totalitarian governments try to install comparable vectors. But, being-all-too often tangled up in elitist culture and used to giving more importance to the message than to the vehicle, they will have difficulty, using ideological propaganda, in attaining the perfect logistical eficiency of the American patriotic "short-cut."
The End of the Proletariat
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