cleaning, auto repair, wholesale distribution, and telephone access” (2011: 3), for which the consumer pays to satisfy a practical need. As the significance of the service sector in the post–World War II world increases, especially in the West, this new economic unit, the experience, is posited as a means to save capitalism from crises.
5 As Per Darmer and Jon Sundbo put it:
It is not the shoes, but the fact that these shoes are fashionable and show who you are, which is the experience. This is an experience you cannot get from just any pair of shoes. It is the design, the marketing, the usage and symbolic value of the shoes that makes them an experience. The shoes acquire a story or a theme and it is the story or the theme, rather than the product, which the consumers buy and cherish in the experience economy.
(2008:1)
6 Yet, as each “economic ofering”, to use the language of Pine and Gilmore (2011: 8), navigates diferent expectations about the uses of consumer time, there can be no overarching formula of success. In a setting like a fine dining restaurant, for instance, where time is not simply procedural but expected to be gratifying to the senses—taste, sight, and smell—time should be pleasing and memorable. In the digital banking and retail sphere, for instance, the customer experience would consider usability and easy navigation of one’s services, the fewer clicks and the less time to make purchases and other bureaucratic tasks, the better.
7 www.airbnb.co.uk/experiences/289574
8 https://apps.apple.com/us/app/curated-news/id1592149063
9 This comes from the website The World’s 50 Best Restaurants that voted Noma no 1 in 2021: www.theworlds50best.com/the-list/1-10/Noma.html
10 www.npr.org/sections/thesalt/2018/03/16/594310548/the-russian-chef-who-isbringing-back-his-homelands-colorful-classic-cuisine
12 This advertisement has been changed on the oficial Airbnb page of the Experience, but it is still persevered electronically here: https://allevents.in/mobile/amp-event. php?event\_id=10000308121247947
13 Pasta with the Grandmas: www.airbnb.gy/experiences/1610894
14 Pasta with the Grandmas: www.airbnb.gy/experiences/1610894
15 I copied-pasted this and the questions below from the Airbnb Experience review page for which no direct link can be provided.
16 These are taken from the Airbnb questionnaire after completing the Experience.
17 www.airbnb.com/host/experiences
18 Platforms are key in spreading Marie Kondo’s brand, as apart from her own “static” website, her oeuvre spreads in Instagram (4 million followers), Facebook (1.4 followers) and Netflix (with the popular show “Tidying Up with Marie Kondo”) while through Amazon her books are deliverable practically anywhere in the world.
The Babushka–Nonna Experience
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