Likewise, the “professional speakers, trainers, and coaches” Joeel and Natalie Rivera, from the “Transformation Academy”, whose online course I also attended, maintain virtual communities that revolve around them. They maintain a networking page of around 56,000 followers and 58,000 likes on Facebook where they constantly post videos and quotes of themselves or praise their courses. This page claims the relatively popular mandate of personal and professional freedom within the coaching industry, as it aims to “empower INDIEpreneurs”, or what they call “self-employed freedom junkies”, to “create purpose-driven business” (Transformation Academy, nd). Joeel and Natalie Rivera demonstrate seniority and expertise in recruiting new industry talents as they regularly invite emerging coaches in their online videos and seminars, who specialize in various types of problem solving. Their self-representations in this group involve, similar to Ramsay’s, numerous stylized photos of themselves that communicate greatness and determined vision. These pictures show the coaches as unwavering visionaries and entrepreneurs, similar to what we saw in Chapter 4 with @demnagram, accompanied by motivational quotes from their work. Motivational pictures are an additional medium for coach self-curating as the fans encounter Enlightened mentors whose overarching words of wisdom give solutions to everyday problems.
Curating Mindsets, Micro-Celebrities, and Intimacies
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