18 The “game” for another pick-up artist is “a collection of beliefs, behaviors, strategies, and tactics that make women more attracted to you while increasing your likelihood of experiencing intimacy” (Valizadeh, 2018: Introduction).
19 Or, as he even more bluntly puts it in the same video: “Remember when a woman feels felt and understood, the legs [opens up his arms] they open” (Wayne, 2022).
20 Rachel O’Neil in her book Seduction (2018) situates the pick-up artists and participants of the seduction industry in the context of neoliberalism, as these phenomena are part of a larger process according to which values of individualism extend to increasingly more areas of life. Male coaching further enables the capitalization of man’s “experience in dating”, as he is now able to easily turn this “transferable skill” into a business that may sell and grow.
References
Curating Mindsets, Micro-Celebrities, and Intimacies
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