If you have plenty of content to post up, companies can use certain tools such as Hootsuite, TweetDeck, SproutSocial and Buffer to distribute content across the different social media platforms simultaneously. T'his means that a marketer does not need to visit one site at a time to share a new post. Also, each social media now has the ability to sync making messages easier to post in real-time across a variety of platforms.
What Platforms Should you use?
The table below gives you a brief idea of what each social media is about and who should use to post what kind of content.
These are some of the most popular social media but there are plenty more out there such as Tumblr, Snapchat, Periscope and so on.
It is always a good idea to explore each of these platforms because it is all unique in one way or another however, for more traction, audience reach and access, Facebook, Twitter and Instagram should be your top priority.
12