59% of audience aged 18 to 35 year old and receives a lot of interaction from its followers on Linkedin which has amassed to 1,107,008 followers. According to Co-Managing editor Jay Move, LinkedIn is a major driving force for traffic for the company. 'That's obviously a different audience. It's a professional audience. It's professional social network versus more of a social network. We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter." With the professional audience in mind, The Coca-Cola team choose to share its magazine content on LinkedIn, thriving on the site's consumerfocused groups, business innovations, workplace details and jobs.
Snapchat
Conceptualized in 2011, Snapchat became a hit by 2012. Some of the most important users and uses of Snapchat was by political candidates such as Bernie Sanders and Hillary Clinton that used SnapChat in 2015 to reach a younger audience. Hillary Clinton, for example, took a Snapchat of her #justchilling. This marks the first time where politicians have used Snapchat as part of their campaign marketing initiatives.
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