Stronger Brand Authority
Brands that regularly interact with their customers project good faith. When a client receives excellent service (or bad service), gets a fantastic or faulty product- they had to social media to compliment or air their grievances. When these customers link your brand name to the post, others will want to follow you for more updates because their friend experienced fantastic service. Similarly, if they complainyou'd lose out on customers too. Interacting with major influences or other brands on social media also increases your authority.
Higher Inbound Traffic
Before social media, your inbound traffic was limited to only the people already on your clientele list and the person who come looking for you after a keyword search. But with social media, you create several different paths leading back to your site because every piece of content that you syndicate creates a pathway for a new customer or visitor to approach you. Make sure what you are syndicating is quality content because this will create quality inbound traffic which will lead to more conversions and more leads.
22