Step 1- Choose a Page Type
Head on over to https://www.facebook.com/pages/create.php. You need to click on what selection best fits your business needs. These types are:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Entertainment
- Cause or Community
If you are a business that serves your community, then no1 is your best category, but if your business serves a whole county or the entire world, then no2 is your category. Since we are talking about Social Media Marketing, for this tutorial, let us focus on option no.2- Company, Organization or Institution.
When you click on Company, Organization or Institution, Facebook will require you to specify the type of your company by choosing a category. This can be anything from a political organization, food & beverage, community organization, Preschool, School, Small Business or Travel and Leisure.
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