Personalize your URL so that it's easier to promote your Facebook page on other materials and sites as well as on your website. A
confusingly long URL isn't going to make it. The URL should mirror your Page's name or Business name. For example, if your business is Delia's Homemade Cakes then your URL can be
www.facebook.com.deliascakes
A profile picture is a must so being a business page, uploading a logo for your business is the right step. Your profile picture will serve as the first visual icon for your page so make it identifiable and the same with all your other online presence because you want to increase brand recognition. Anything you publish on your page or comments to other sites will have your profile picture. A square image works best, in the size of 180 x 180 pixels.
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