For the first post, go with a status update to say hello and perhaps an update on the latest project that you are working on. Down the road of your social media marketing campaign, be sure to use a variety of content to engage, educate and connect with your audience.
Once you are done with uploading your profile photo, make sure to update your cover photo too. The cover photo helps attract people to your Page.
Now that you have content on your page, you can invite friends first, then your colleagues and your acquaintance whom you know can create some primary activity. You can also encourage your customers now that you have some form of activity on your page.
Step 5: Measure your Progress
Insights by Facebook are a great tool for Facebook Pages. This feature allows you to monitor the activity of your visitors based on the content you have uploaded. You get to see the page views, page likes, reach and engagement over a certain period of time. You can also see what activity is:
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