activity. All this valuable data will enable you to craft
future messages to target an even greater
correspondence. It will also tell you which items work
and which don't.
With Insights you can view:
Overview: This tab shows you the overall activity within a 7-day timeline such as page likes, post reach and overall visitor engagement.
• Likes: This tab will show you the growth and
losses of your fan base. You will also see what
how paid posts and organic posts have
performed.
• Reach: This tab shows you the organic number of
people your posts or page reaches every day.
Once a week, check this statistic to see if there
are spikes in your data and cross-check it to see
what you posted that day.
• Views: This tab tells you where your visitors are
coming from- as in from another website, an article mentioning your business, another Facebook account and so on.
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