You want quality, not quantity
Sure having 10,000 followers is a big deal but what if only 1,000 of them read, share, like and talk about your content? When you craft quality content, you'll attract quality readership and followers to your accounts, and these connections will not disappear.
Patience is Virtue
When you open a social media account, be ready to commit to the long haul to achieve quality followers. Sure you can pay for sponsored content, but when you first start your accounts, having generic views, likes and followers will help you understand who your targeted audience is, what sites they frequently visits, what hashtags they use and what are their spending habits.
Work to Build
Building an audience online is essential, and you'd get free publicity! If they like what they read, they'll share it with their own audiences whether it's through their own social media accounts or blogs and website. Sharing and discussing content enables you to reach new entry points and give Google more ways to find you. For example, if you type in natural skin care, the least likely brand to pop would be Sephora, but there it is, among the top 10 Google searches. You'd have thought that maybe Aesop or Kiehl's or even Origins would make the list. The reason why Sephora is up there is because of the many entry points their customer base choose to associate the brand by their postings, comments and images.
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