marketers use it. So it'd be nice if you can define the purpose of your channel. Think about:
Do you want to extend the reach of your brand? Or do you just want to create a place where your customers can share pictures of your products?
\- Do you want to highlight a different perspective of your
brand? Attract new talent?
If you feel you need inspiration, then you can always check other businesses out and see if they have an Instagram account and what they post up on it.
Many Instagrammers have become celebrities showcasing their makeup, fitness, cake making and even photographs. For example, if your business is Delia's Homemade Cupcakes, then an Instagram account to showcase how you make these cupcakes is a great idea!
To set up your account, again, you need to create an account name to match your business. Stick with the same Username you have given for your Twitter account- @deliascakes.
49