-Images in square format
Use hashtags and great captions to accompany your photos. The
great thing about Instagram is that it is a very youthful and fun vibe
so you can create captions that aren't so business formal. A little bit
of sass and some cool words will really drive up your views.
A great motto for Instagram is If your brand were a person, how
would you describe its personality?’
Here are some great examples of how brands have used Instagram to
create a personality for their brand:
HomeGoods
HomeGoods uses Instagram to combine decorating tips while
showcasing how their products can be used in a very personal way.
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