Acknowledging your audience
Building online relationships is one of the surest ways for online marketing success. Sure there is no point reaching out to every person that tags you or comments- you might just create a storm! But once in awhile, where valid (and really use your discretion on this) it is proper to response to your audience especially when they've asked questions or have constructive suggestions.
Be Accessible
Publishing your content on the first week of the month and then not posting up anything for the next three months will not do you any favors. To be relevant and accessible, you need to post up content at a good pace. Be consistent but do not over-share (this can also cause you to lose your fan base). If followers see too little or too much from you, they will not hesitate to unfollow you. It only takes one click.
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