Remember always to stick to what users will care about most and try to share as much relevant and useful content as possible. Relevance and uniqueness of content are much more important than the number of postings.
Create Inspiring, Relevant and Creative Content
Create content based on what's happening at the time. When Kim Kardashian achieved a cover picture with Time Magazine, LinkedIn published a post on how to successfully market yourself just the way Kim does.
What does this mean for you?
Every time you feel an international event has a direct relationship to your company, write something about it. It doesn't have to be industry related news all the time. It can be related to something such as How Hurricane Matthew will impact sustainable travel’ for instance or even “10 things I learned as an intern'.
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