Channel. It can be the same as you used for Facebook or LinkedIn but it can also be something different, and youthful.
Video Length
By default, you are allowed a maximum of 15 minutes for each video, but if you want to increase your limit, you can go to YouTube's video upload page to increase it. However, longer videos don't mean its better. At this day and age where people want to see videos and get information fast, long videos will result in your audience losing focus because they don't have enough patience. Most viewed videos have been 5 minutes or fewer.
When you do start on YouTube, make snappy, small videos that give your messages our succinctly, focused and straight to the point
Video Types
Your content on your Youtube channel really has to be all about you so tailor it to target your current clients, prospective clients, and fans. Your videos should be serving their needs, but videos that look and sound like commercials have a lower percentage to be shared. Tips on decorations, DIYs, how-tos, home improvement, marketing techniques, design ideas and basically information people can immediately use are usually content that will be shared. Your audience makes a split second decision to share so position yourself as the expert in your industry and use your Youtube channel as a long-term public relations campaign.
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