CHAPTER 4: DOING SOCIAL MEDIA MARKETING THERIGHT WAY
Social Media Marketing, or for short, SMM is a form of internetbased marketing that incorporates a verity of social media networks to achieve branding and marketing targets and goals.
SMM involves the activities of sharing content, videos, and images socially, for marketing purposes. Brian Solis, a digital analyst, author and speaker created a social media chart known as The Conversation Prism to categorize social platforms into various services and types of social media. (See a larger image)
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