platform's purpose is. This inventory should be updated regularly as
your business grows.
You'll also want to create a mission statement for each platform.
Keep them one-sentenced declarations, so there is focus on a specific
goal. If you do not have a purpose for a platform, then you probably
should delete it.
Here are a few mission statement examples:
Instagram: We will showcase how-to videos of how we decorate our
cupcakes and connect with other fans of baking
Facebook: We will use Facebook to promote our specialty cake
baking products and ingredients as well as preview videos, events that
we have been invited too and events that we are organizing
Youtube: We will post our full-length video of cupcake baking
tutorials
Blog: Most detailed explanations of our cupcake baking tutorials,
events that we have been invited too and events that we are
organizing
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