5- Create an Editorial Calendar and Content Plan
An editorial calendar will help your structure your social media marketing plan and this calendar should include your strategies for content creation as well as content curation. Here's a good example of social media calendar that you can use. Your marketing plan should address these elements:
\- The type of content you want to post and promote
\- The frequency of postings
\- The target audience for each type of content
The person in charge of content creation for the different platforms
\- The promotion of content
Your calendar should also include the dates and times that you want to publish posts on your blog, photos on your Instagram and links on your Facebook or tweets to your Twitter. These kinds of things related to your very own account should be scheduled in advance, but you also need to make room for anything that happens in the world such as catastrophes and viral moments. Sometimes, you would also need to halt your social media activity in respect of a world event such as the shootings in Paris, the King of Thailand's demise and so on. You will also want to be on board with news events such as the Oscars or Emmy Awards just to keep in trend. Be spontaneous with your content, engagement and customer service.
87