Another version of the overidentifed, overinvested free-marketeer is the one who clearly delights in the game, in the risk, the hunt, the thrill of the market. A key motif in market-porn, that is, in memoirs of life in business, the fascinating-repulsive market predator exposes the obscene supplement of the free market fantasy, the violence or violation that underpins the system.35 His enjoyment depends on the other's losing. He only wins when others lose. According to business memoir conventionsj the predator ultimately has to lose in some domain-his business is takeri over or collapses, he loses his family, or he loses p.is sense of self. This loss is thus accompanied by lessons, lessons Iiow made available to everyone so we can avoid his mistakes and be ourselves winners in the free market.
I've been describing free trade as a fantasy that occludes and sustains the brutality of neoliberal capitalism. Free trade establishes possibilities through which we narrate our relation to enjoyment. Zizek argues that what m<sub>�</sub>es desire possible ir contemporary conditions is the "despotic figure which stands for the primary jouisseur;' the one who appropriates al enjoyment. 36 My reading of the fantasy of free trade suggests otherwise. This fantasy provides a more complex organization of enjoyment, one that promises that everyone wins, uses losses to reconfirm the necessity of strengthening the system so everyone wins, and perpetually displaces the thieves of enjoyment throughout the system as warnings, exceptions, and contingencies.
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