{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","uuid":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","normalized_title":"数字经济前沿技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","isbns":["9787300328508"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":259,"navigation_url":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3","title_url":"https://workshop.closeclaw.top/ai/title/%5B%E6%95%B0%E5%AD%97%E7%BB%8F%E6%B5%8E%E5%89%8D%E6%B2%BF%5D%E6%8A%80%E6%9C%AF%E5%B0%81%E5%BB%BA%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/06dd97ec-cce5-45df-9acf-40e36f07dab3","page_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/page","search_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/search"},"page":{"printed_page":123,"pdf_page":163,"physical_index":163,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"014f54fb8e185fab2ca481a154d57efe2e2cf9d7b5170cce20a70c255f9fe735"},"chapter":"第二章","content":"在爱彼迎上，租房者的评级与房东相同，因为同意让他人使用你的住所意味着对他们的信任。研究表明了互惠的价值有多大——细微的关怀、礼貌性的照顾、共同的故事等等。房东所留评论的长度揭示了交易中对社交深度的追求，非专业租房者获得的平均评分高于专业租房者的事实也证实了这一点。①\n\n同样，根据优步的说法，“评级鼓励乘客和司机之间相互尊重。这改善了我们的社区，让每个人都能从服务中获得最大收益”。评级是对个人参与互动的质量的总结。\n\n为了最大限度地提高交易量，各平台逐渐使声誉衡量过程变得更加复杂，通过研究网民交流痕迹中的隐性指标来丰富网民的显性反馈例如，在爱彼迎的消息系统中，对租房者和房东之间的通信内容进行句法分析。在这种情况下，与直接衡量声誉的方法不同，用户无法理解排名背后的逻辑。经济学家史蒂文·塔德利斯（StevenTadelis）解释道：“平台的利益在于采用一种家长式的规定性方法，不假定市场参与者能够有效地解读信息。”①平台不是让参与者解读现有信息，而是以推荐的形式为他们总结信息。\n\n第二章 数字统治\n\n① Davide PROSERPIO, Wendy XU et Georgios ZERVAS, « You get what you give: theory and evidence of reciprocity in the sharing economy», Quantitative Marketing and Economics, vol. 16, n° 4, 2018, p. 371-407.\n\n123","previous_page":122,"next_page":124}