{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","uuid":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","normalized_title":"数字经济前沿技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","isbns":["9787300328508"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":259,"navigation_url":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3","title_url":"https://workshop.closeclaw.top/ai/title/%5B%E6%95%B0%E5%AD%97%E7%BB%8F%E6%B5%8E%E5%89%8D%E6%B2%BF%5D%E6%8A%80%E6%9C%AF%E5%B0%81%E5%BB%BA%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/06dd97ec-cce5-45df-9acf-40e36f07dab3","page_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/page","search_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/search"},"page":{"printed_page":142,"pdf_page":182,"physical_index":182,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"27b3ec73201a65ec204d2d2060ced1dcdf4dc235702e7a48b25b367eee3332d4"},"chapter":"第三章","content":"在人工智能和数字技术驱动的经济中，小型、专业和灵活的公司可以利用技术平台，与面向大众市场的大型组织展开有效竞争。这是因为现在的小公司可以租用以前必须由公司自己建立的平台。它们可以租用云计算，租用社交媒体上的消费者，租用世界各地合同公司的制造。……昔日的大众市场正在让位于微型市场。这就是缩减规模的本质。技术降低了大规模生产和营销的价值，使个性化的微型生产和有针对性的营销成为可能。①\n\n这正是哈尔·瓦里安于2010年在《美国经济评论》（AmericanEconomic Review）中针对信息技术服务平台模式提出的论点：\n\n如今，小企业可以从亚马逊、谷歌、IBM、微软、太阳微系统公司等供应商那里“现成”购买数据存储、托管服务、应用开发环境和互联网连接。平台即服务模式将以前小型网络应用程序的固定成本转变为可变成本，大大降低了进入成本。②\n\n技术封建主义\n\n① Hemant TANEJA, Unscaled, op. cit., p. 13.\n\n② Hal R. VARIAN. «Computer mediated transactions», American Economic Review, vol. 100, n° 2, 2010, p. 7.\n\n142","previous_page":141,"next_page":143}