{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","uuid":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","normalized_title":"数字经济前沿技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","isbns":["9787300328508"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":259,"navigation_url":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3","title_url":"https://workshop.closeclaw.top/ai/title/%5B%E6%95%B0%E5%AD%97%E7%BB%8F%E6%B5%8E%E5%89%8D%E6%B2%BF%5D%E6%8A%80%E6%9C%AF%E5%B0%81%E5%BB%BA%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/06dd97ec-cce5-45df-9acf-40e36f07dab3","page_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/page","search_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/search"},"page":{"printed_page":74,"pdf_page":114,"physical_index":114,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"d0a7c0625293269cc0ea56165b612bb5c0f91f2019ccbbfaf942995e07259797"},"chapter":"第二章","content":"第二章\n\n数字统治\n\n征服的时代\n\n数字平台通常被描述为虚拟庄园，因此被比作发现了一个郁郁葱葱的新边疆。……用经典的狂野西部术语来说，……租金归开拓者所有，他们将无情地守卫和保护这些领地…所有这一切听起来都非常中世纪，因为现在的情况恰恰与那段历史相呼应。唯一真正的区别在于景观的数字化。另一方面，征收税款的领主性质如出一辙。①\n\n——印迪·乔哈尔(Indy Johar）\n\n这是一种仪式。亚马逊在年度报告中系统地重复了创始人杰夫·贝索斯（Jeff Bezos）在1997年首次公开募股时致股东的信。确实，无论从项目还是所遵循的战略来看，前后具有值得注意的一致性。贝索斯在该文件中解释说，亚马逊的使命不仅仅是为客户节省时间和金钱：“通过个性化，电子商务将加速发现过程本身。”①通过个性化，即积累个人和语境化数据，亚马逊将自己定位在消费者选择的上游。这是为了预测需求，甚至通过相关建议来激发需求。\n\n① Indy JOHAR, « The sharing economy will go Medieval on you» . Financial Times . 21 mai 2015.\n\n074","previous_page":73,"next_page":75}