{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","uuid":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","normalized_title":"数字经济前沿技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","isbns":["9787300328508"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":259,"navigation_url":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3","title_url":"https://workshop.closeclaw.top/ai/title/%5B%E6%95%B0%E5%AD%97%E7%BB%8F%E6%B5%8E%E5%89%8D%E6%B2%BF%5D%E6%8A%80%E6%9C%AF%E5%B0%81%E5%BB%BA%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/06dd97ec-cce5-45df-9acf-40e36f07dab3","page_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/page","search_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/search"},"page":{"printed_page":81,"pdf_page":121,"physical_index":121,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"b92193750b2992459215920c88adc12c45f90405757fdd928a6e724aedc185b6"},"chapter":"第二章","content":"我们经营多种产品类型、服务和交付渠道。…我们当前和潜在的竞争对手包括：（1）我们向消费者和企业提供和销售产品的线上、线下及多渠道零售商、出版商、销售商、分销商、制造商和生产商；（2）所有类型和所有分销渠道的实体、数字及互动媒体的出版商、生产商和分销商；（3)网络搜索引擎、网络比价平台、社交网络、门户网站…；（4）提供电子商务服务的公司，包括网站开发、广告、订单履约、客户服务和支付处理；（5）为自已或第三方提供线上或线下履约和物流服务的公司；（6）提供信息技术产品或服务的公司，包括本地或云上的基础设施和其他服务；（7）设计、制造、推广或销售消费电子产品、电信设备和电子设备的公司。①\n\n语境为王\n\n20世纪90年代末，网络仍然是商业领域的边缘地带。1997年，网上购物的零售额仅为15亿美元，不到2500亿美元总量的百分之一，可谓是沧海一粟。①同年，网络广告支出也仅为5.5亿美元。尽管增长迅速，次年就达到20亿美元，但与美国约2850亿美元的广告总支出相比，仍然微不足道。②彼时，互联网上的商业活动还非常有限，商业模式也高度不确定。公司在线销售的初步反馈令人失望，许多营销主管对此持怀疑态度。\n\n第二章 数字统治\n\n① AMAZON, Amazon Annual Report 2017, op. cit.\n\n081","previous_page":80,"next_page":82}