{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","uuid":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","normalized_title":"数字经济前沿技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","isbns":["9787300328508"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":259,"navigation_url":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3","title_url":"https://workshop.closeclaw.top/ai/title/%5B%E6%95%B0%E5%AD%97%E7%BB%8F%E6%B5%8E%E5%89%8D%E6%B2%BF%5D%E6%8A%80%E6%9C%AF%E5%B0%81%E5%BB%BA%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/06dd97ec-cce5-45df-9acf-40e36f07dab3","page_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/page","search_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/search"},"page":{"printed_page":85,"pdf_page":125,"physical_index":125,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"8084b62c66e0ff2849691a1d4b6d846f6cafc00c2e2378cff5bb6bf299c8f2d0"},"chapter":"第二章","content":"1999年就敏锐地察觉到了这一点。他们解释说，网络广告的前景在于对客户、信息和产品之间互动的全方位把握：\n\n为了准确捕捉曝光和互动性对消费者反应的影响，有必要制定一套空间和时间综合反应的衡量方法。例如，曝光度和互动性指标的形式可以是在线店面的购买行为、态度变化以及要求提供进一步信息的访问者数量。然而，要获得这些指标，必须做到以下几点：（1）识别访客；（2）整合营销活动中涉及的每个网站的多站点数据。在获得这些数据之前，很难衡量结果。\n\n除上述参数外，还应考虑其他行为和心理衡量方法，以明确网络广告的效果，其中包括相关网站和一般网络的浏览历史；访问者的人口、心理和行为特征…；认知和态度测量，包括流量；访问者的忠诚度和访问频率。预计未来的定价模式将以前所未有的方式纳入这些衡量标准。①\n\n这些新兴广告制度所需的数据提出了复杂的伦理和政治问题，作者对此有充分的认识。一方面，侵入私人生活的可能性相当大：\n\n网络化和分布式计算环境（如互联网）为侵犯隐私提供了前所未有的机会。与物理世界相比，有关个人的信息更容易访问，也更容易组合和整合。\n\n第二章 数字统治\n\n① Brian KAHIN et Hal R. VARIAN, «Introduction», in Brian KAHIN et Hal R. VARIAN (dir.), Internet Publishing and Beyond , op. cit., p. 56.\n\n085","previous_page":84,"next_page":86}