{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","id":"06dd97ec-cce5-45df-9acf-40e36f07dab3","uuid":"06dd97ec-cce5-45df-9acf-40e36f07dab3","title":"[数字经济前沿]技术封建主义","normalized_title":"数字经济前沿技术封建主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787300328508","isbns":["9787300328508"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":259,"navigation_url":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3","title_url":"https://workshop.closeclaw.top/ai/title/%5B%E6%95%B0%E5%AD%97%E7%BB%8F%E6%B5%8E%E5%89%8D%E6%B2%BF%5D%E6%8A%80%E6%9C%AF%E5%B0%81%E5%BB%BA%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/06dd97ec-cce5-45df-9acf-40e36f07dab3/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/06dd97ec-cce5-45df-9acf-40e36f07dab3","page_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/page","search_url":"https://workshop.closeclaw.top/api/ai/books/06dd97ec-cce5-45df-9acf-40e36f07dab3/search"},"page":{"printed_page":96,"pdf_page":136,"physical_index":136,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"3326532c511d964ce1f92661c086806c4ad94f3de6d5c986bdbf5d0897fed691"},"chapter":"第二章","content":"收集的数据来自内置应用程序或网站中的小程序，被称为软件开发工具包（SDK）。软件开发工具包通过以下先进的功能使公司得以增强：它们向分析平台传输数据，例如会话数量和持续时间、位置、使用的终端类型，以及用户在应用程序中输入的信息，这让公司能够更好地了解用户行为并向他们投放更具针对性的广告。\n\n脸书分析（Facebook Analytics）提供“以人为本的全方位渠道分析”①。借助“从二十亿人的社区中收集的统计数据”，脸书分析承诺，帮助企业家深入了解人们在网站、应用程序、脸书页面等渠道与企业家的业务互动的方式和位置。该观点契合了非规模化的论点②，小规模运营可以与大数据的力量相结合。这家大型公司正在提供复杂的信息技术服务，而这类服务对于中型公司来说通常难以独立提供。\n\n通过软件开发工具包，社交网络可以访问其他个人数据源，并将这些数据与它已有的用户数据链接起来，从而强化对个人存在的了解。这使得社交网络能够进行复杂的市场研究，为算法过程提供数据，以便精细地选择要在用户个人页面上显示的内容，当然，也可以兜售越来越有针对性的广告。《华尔街日报》（Wall Street Journal）调查了软件开发工具包，报道称，这些移动应用程序数据对脸书的利润至关重要：\n\n技术封建主义\n\n① FACEBOOK, «Facebook Analytics: drive growth to Web, mobile &. more», février 2019, en ligne.\n\n② Hemant TANEJA, Unscaled : How AI and New Generation of Upstarts Are Creating the Economy of the Future, Public Affairs Books, New York, 2018.\n\n096","previous_page":95,"next_page":97}