{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","title":"数字经济：内涵与路径","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787521745023","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","id":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","uuid":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","title":"数字经济：内涵与路径","normalized_title":"数字经济内涵与路径","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787521745023","isbns":["9787521745023"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":361,"navigation_url":"https://workshop.closeclaw.top/ai/book/07d591c2-0f4c-45ac-a1d7-103c4807db8f","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E7%BB%8F%E6%B5%8E%EF%BC%9A%E5%86%85%E6%B6%B5%E4%B8%8E%E8%B7%AF%E5%BE%84","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/07d591c2-0f4c-45ac-a1d7-103c4807db8f/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/07d591c2-0f4c-45ac-a1d7-103c4807db8f/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/07d591c2-0f4c-45ac-a1d7-103c4807db8f","page_url":"https://workshop.closeclaw.top/api/ai/books/07d591c2-0f4c-45ac-a1d7-103c4807db8f/page","search_url":"https://workshop.closeclaw.top/api/ai/books/07d591c2-0f4c-45ac-a1d7-103c4807db8f/search"},"page":{"printed_page":323,"pdf_page":322,"physical_index":322,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"da15a3a315f36a2ecbca1c139f21af54abcf77081b727d7c39aa531f75e7cbe5"},"chapter":"第八章","content":"2.在零售领域，C2B用户直达助力搭建全域增长新体系\n\n例如水果零售行业的领军企业百果园，在与腾讯智慧零售的合作中借助小程序、微信、企业微信搭建起了近500万的私域社群用户，以门店为引流点、以社群为私域运营阵地搭建用户服务网络，打通社群、小程序商城、线下门店，让线上线下体验一体化，为用户提供精细化服务，提升销量。疫情之下，百果园逆势增长，一体化会员也已经突破7000万。太古可口可乐基于微信生态打造了直连200万小店的“服务+生意”平台，并借助腾讯优码等溯源工具打通门店核销，进一步激活线下售点，推动小程序订单量持续提升。截至2021年底，在腾讯智慧零售的合作伙伴中，有4个品牌的小程序GMV（商品交易总额）达到百亿元量级，超10亿元的达到33家，破亿元的有111家。\n\n3.推动农业领域数字化转型，用数字技术助力乡村振兴\n\n在壹号食品的养殖基地广东官湖村，村民通过数字化养猪的方式实现脱贫致富。借助企业微信，壹号食品打通养殖基地各个环节的数据，包括水帘降温系统、生猪电子档案等，搭建标准化养殖体系并以“公司+基地+农户”的模式，让饲养员用一部手机就可以养好猪，例如哪头猪该打疫苗、该配种、超过了预产期等信息，都会实时提醒。精细化的养殖之下，窝均产崽数提高了8%\\~10%，村民收入也大幅提升。此外，腾讯还整合了产品溯源、区块链、品牌保护及营销风控等方面的核心技术和能力，推出一站式数字化服务平台——安心平台。在农产品溯源、农产品品牌建设方面取得了很好的实践价值。腾讯将在三年内助力100个优秀地标农产品品牌建立数字化新动能，成长为家喻户晓的优秀品牌。该平台已在甘肃、山东、海南等农业资源丰富的省份落地。\n\n323","previous_page":322,"next_page":324}