{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","title":"数字经济：内涵与路径","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787521745023","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","id":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","uuid":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","title":"数字经济：内涵与路径","normalized_title":"数字经济内涵与路径","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787521745023","isbns":["9787521745023"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":361,"navigation_url":"https://workshop.closeclaw.top/ai/book/07d591c2-0f4c-45ac-a1d7-103c4807db8f","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E7%BB%8F%E6%B5%8E%EF%BC%9A%E5%86%85%E6%B6%B5%E4%B8%8E%E8%B7%AF%E5%BE%84","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/07d591c2-0f4c-45ac-a1d7-103c4807db8f/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/07d591c2-0f4c-45ac-a1d7-103c4807db8f/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/07d591c2-0f4c-45ac-a1d7-103c4807db8f","page_url":"https://workshop.closeclaw.top/api/ai/books/07d591c2-0f4c-45ac-a1d7-103c4807db8f/page","search_url":"https://workshop.closeclaw.top/api/ai/books/07d591c2-0f4c-45ac-a1d7-103c4807db8f/search"},"page":{"printed_page":339,"pdf_page":338,"physical_index":338,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"a43afeb20a690630d6bbec381e4b839712867821f48b2ced61dc40b222688379"},"chapter":"第八章","content":"案例8联源陶瓷：用数字市场助力高水平经济内循环\n\n“我们联源与京东自有品牌合作推出了90多款产品，其中数十款成为爆品。”得益于与京东自有品牌的合作，2020年潮州市联源陶瓷制作有限公司（以下简称“联源”）在国内市场的销售额较2019年增长了50%，达到历年最佳，内销比重也由此前的25%提升到了50%。\n\n2020年疫情导致海外市场订单锐减，以联源为代表的潮州瓷器生产企业纷纷与京东自有品牌进一步加深合作，在内销市场发力主品牌的同时，借助京东自有品牌的力量，通过“第二品牌”联合开发适合国内市场的细分产品，获取更多内销市场增量。京东通过对消费趋势的深刻洞察和及时反馈，帮助这些企业产品创新方向更准确，从而实现爆款频出。\n\n中小微企业数字化转型的难点就是建立全国一体化数字基础设施的成本过高，而京东所坚持投入的就是以交易市场和物流为代表的数字经济基础设施。有了这些基础设施，中小微企业就可以不断创新“以用户为中心”的C2M产业链模式，并推出更多能够满足“用户所想”的产品和服务，实现企业的数字化转型升级。\n\n339","previous_page":338,"next_page":340}