{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","title":"数字经济：内涵与路径","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787521745023","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","id":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","uuid":"07d591c2-0f4c-45ac-a1d7-103c4807db8f","title":"数字经济：内涵与路径","normalized_title":"数字经济内涵与路径","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787521745023","isbns":["9787521745023"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":361,"navigation_url":"https://workshop.closeclaw.top/ai/book/07d591c2-0f4c-45ac-a1d7-103c4807db8f","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E7%BB%8F%E6%B5%8E%EF%BC%9A%E5%86%85%E6%B6%B5%E4%B8%8E%E8%B7%AF%E5%BE%84","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/07d591c2-0f4c-45ac-a1d7-103c4807db8f/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/07d591c2-0f4c-45ac-a1d7-103c4807db8f/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/07d591c2-0f4c-45ac-a1d7-103c4807db8f","page_url":"https://workshop.closeclaw.top/api/ai/books/07d591c2-0f4c-45ac-a1d7-103c4807db8f/page","search_url":"https://workshop.closeclaw.top/api/ai/books/07d591c2-0f4c-45ac-a1d7-103c4807db8f/search"},"page":{"printed_page":342,"pdf_page":341,"physical_index":341,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"681cc2996feb3b622f0ff554861c867f1f0ff144aeca19d0184bae6a2b98b374"},"chapter":"第八章","content":"2.如何在数字化转型中找到关键场景，击破关键痛点\n\n数字化转型是一个大命题，涉及企业方方面面，归纳来看，以下三个场景最为关键。\n\n一是以消费者运营为核心。沉淀数据、构建数据中台，可以帮助企业打造基于客户的精细化运营。例如，阿里云给光明乳业做整体蓝图咨询后，在门店、供应链领域做了一些解决方案，让消费端的多个渠道连通，通过线上、门店、配送员等数据打通，光明乳业用户量同比增长38%，其线上订购平台“随心订”的SKU数量增加了1万多个。\n\n二是实现制造端智能化升级。制造领域有五个关键要素：人、机、料、法、环。阿里云在制造端把“人”的经验变成数据模型，沉淀下来、重复利用、不断调整，把老工人、老专家的工艺变成算法和系统的机理。逐渐实现“供研产销”四个领域的智能化，形成工业大脑。\n\n三是供需协同的全链路数字化。包括工厂数字化、产品智能化、产业链数字化的三个集成。首先是纵向集成。2020年，阿里云在一汽将红旗“繁荣工厂”利用数字化技术进行系统重构，实现了跨产线、跨车间的调度能力。其次是横向集成。从供应链到物流、MES、销售的横向价值链整合，打通从获取客户需求到完成产品生产和交付的在线和协同。最后是产品的智能化集成。天猫精灵通过与3C公司在AIoT（智联网）方面的合作，将3C产品的芯片叠加了达摩院语音识别的能力，实现了室内智能家居与天猫精灵的连接。\n\n3.阿里云数字技术的四大引擎\n\n342","previous_page":341,"next_page":343}