{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","title":"被算法操控的生活：重新定义精准广告、大数据和AI","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787571003012","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","id":"094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","uuid":"094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","title":"被算法操控的生活：重新定义精准广告、大数据和AI","normalized_title":"被算法操控的生活重新定义精准广告大数据和ai","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787571003012","isbns":["9787571003012"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":257,"navigation_url":"https://workshop.closeclaw.top/ai/book/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","title_url":"https://workshop.closeclaw.top/ai/title/%E8%A2%AB%E7%AE%97%E6%B3%95%E6%93%8D%E6%8E%A7%E7%9A%84%E7%94%9F%E6%B4%BB%EF%BC%9A%E9%87%8D%E6%96%B0%E5%AE%9A%E4%B9%89%E7%B2%BE%E5%87%86%E5%B9%BF%E5%91%8A%E3%80%81%E5%A4%A7%E6%95%B0%E6%8D%AE%E5%92%8CAI","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","page_url":"https://workshop.closeclaw.top/api/ai/books/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a/page","search_url":"https://workshop.closeclaw.top/api/ai/books/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a/search"},"page":{"printed_page":156,"pdf_page":176,"physical_index":176,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"67744f6661de4bea613607391c38bfae6576f9e5672dda6b104d662d3162484e"},"chapter":"第12章|网络回声室：互联网时代的信息闭塞?","content":"除此之外，亨特和马修对新闻如何在脸书上传播做了分析，并且在对比了传统新闻网站之后得出了假新闻网站的相对影响力。他们汇总了所有信息后做了—个粗略的估算（“back - of - an - envelope” calculation)，发现普通美国人去投票的时候最多只能记起一到两个假新闻，而且他们不太相信这些报道。\n\n当我联系马修时，他不愿意下一个明确的定论，说假新闻对选举没有影响。他告诉我：“我们无法估计一个人看到一则报道/广告后，他的投票方式会受到什么影响。”新闻接触面与实际投票之间有何关联需要进一步研究。\n\n即使我们像马修建议的那样谨慎，我也看不出假新闻效应会如何积累起来。尽管唐纳德·特朗普在选举中取得了微弱的胜利，但亨特和马修的“粗略”计算表明，假新闻只不过是毫无意义的噪声而已。\n\n与后真相时代概念所指的状况截然不同，假新闻的收效微乎其微。没错，是有铺天盖地的假新闻报道充斥在我们的各种媒体中，但它们很快就会被人忘记，也很少有人相信它们。\n\n鲍勃·哈克费尔特告诉我，他从自己的研究里得到的最大启发之一就是，“对政治事务感兴趣并且有所了解的公民总是（对相同背景的人）特别有影响力”。我们没有理由相信，马其顿的一群少年为获取广告收入而编造了一些故事，哈克费尔特的这个发现就被改变了。\n\n被算法操控的生活\n\n①安慰剂治疗指虽然为病人提供了无效药物，但因为他们“预料”或“相信”治疗有效，最后能够舒缓病患症状的治疗。\n\n156","previous_page":155,"next_page":157}