{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","title":"被算法操控的生活：重新定义精准广告、大数据和AI","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787571003012","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","id":"094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","uuid":"094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","title":"被算法操控的生活：重新定义精准广告、大数据和AI","normalized_title":"被算法操控的生活重新定义精准广告大数据和ai","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787571003012","isbns":["9787571003012"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":257,"navigation_url":"https://workshop.closeclaw.top/ai/book/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","title_url":"https://workshop.closeclaw.top/ai/title/%E8%A2%AB%E7%AE%97%E6%B3%95%E6%93%8D%E6%8E%A7%E7%9A%84%E7%94%9F%E6%B4%BB%EF%BC%9A%E9%87%8D%E6%96%B0%E5%AE%9A%E4%B9%89%E7%B2%BE%E5%87%86%E5%B9%BF%E5%91%8A%E3%80%81%E5%A4%A7%E6%95%B0%E6%8D%AE%E5%92%8CAI","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a","page_url":"https://workshop.closeclaw.top/api/ai/books/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a/page","search_url":"https://workshop.closeclaw.top/api/ai/books/094ce2a7-d7e6-4de6-a84c-9994a96a3c4a/search"},"page":{"printed_page":96,"pdf_page":116,"physical_index":116,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"cda9de9c29a2a7bd86c757a6e62b23d45150f1b1dfd0725119d229825fa123ef"},"chapter":"第9章|互联网本质：“大家也喜欢”","content":"亚马逊推荐：“私人定制”的秘密\n\n亚马逊网站的创始人杰夫·贝索斯（JeffBezos）是第一个认识到我们在浏览网页时只希望看到少量相关选项的人。他的公司使用了“与你浏览过的商品相关的还有”，以及“购买了这一商品的顾客也购买了”的推荐清单，以帮助我们找到心仪的商品。亚马逊从数百万个不同选项中筛选出一小部分供我们选择。“你已经读过《魔鬼经济学》(Freakonomics)了，那你要不要看一下《卧底经济学家》(The Undercover Economist)或者《思考，快与慢》(Thinking, Fast and Slow)？”“你看过乔纳森·弗兰岑（Jonathan Franzen）的最新小说？大多数顾客会接着购买柳原汉雅(Hanya Yanagihara)的《渺小—生》(A Little Life)。”“大家经常—起购买的是凯特·阿特金森（Kate Atkinson)、塞巴斯蒂安·福克斯（SebastianFaulks）和威廉·博伊德（William Boyd)。”“在找《足球数学》？你也可以试着看看《数字游戏》(The Numbers Game)和《英超:战术熔炉》(TheMixer)。”这些建议给人一种你在选择的错觉，但其实这些书会一起出现在你面前完全是拜亚马逊的算法所赐。\n\n这个算法之所以如此有效是因为它了解我们。当我看到那些我最钟爱的作者的书正在被网站推荐时，我觉得这些推荐都正合我意，因为我要么已经拥有了这些书，要么想要得到它们。我刚刚花了两个小时在亚马逊网站上“研究”他们的算法，期间我又选了7件商品放入了我的“购物车”中。这个算法不仅了解我，还了解我的妻子和亲戚。我坐着就完成了我的圣诞节购物。它甚至比我更了解我十几岁的女儿埃莉斯(Elise)：当我查找多迪·克拉克（Dodie Clark)的书《癖好、自白和人生经验》(Obsessions，Confessions and Life Lessons）时，它提示我埃莉斯可能也会喜欢约翰·格林(John Green)的《乌龟—路走来》(Turtles All the Way Down)。我相信她会的。\n\n被算法操控的生活DUTAMBERED\n\n96","previous_page":95,"next_page":97}