{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"13a8d12f-fb2c-4d05-a501-68bf7c192d34","title":"技术至死 数字化生存的阴暗面","author":null,"edition":null,"publisher":null,"year":null,"isbn":"0120136503","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"13a8d12f-fb2c-4d05-a501-68bf7c192d34","id":"13a8d12f-fb2c-4d05-a501-68bf7c192d34","uuid":"13a8d12f-fb2c-4d05-a501-68bf7c192d34","title":"技术至死 数字化生存的阴暗面","normalized_title":"技术至死数字化生存的阴暗面","author":null,"edition":null,"publisher":null,"year":null,"isbn":"0120136503","isbns":["0120136503","9787121227776"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":396,"navigation_url":"https://workshop.closeclaw.top/ai/book/13a8d12f-fb2c-4d05-a501-68bf7c192d34","title_url":"https://workshop.closeclaw.top/ai/title/%E6%8A%80%E6%9C%AF%E8%87%B3%E6%AD%BB%20%E6%95%B0%E5%AD%97%E5%8C%96%E7%94%9F%E5%AD%98%E7%9A%84%E9%98%B4%E6%9A%97%E9%9D%A2","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/13a8d12f-fb2c-4d05-a501-68bf7c192d34/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/13a8d12f-fb2c-4d05-a501-68bf7c192d34/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/13a8d12f-fb2c-4d05-a501-68bf7c192d34","page_url":"https://workshop.closeclaw.top/api/ai/books/13a8d12f-fb2c-4d05-a501-68bf7c192d34/page","search_url":"https://workshop.closeclaw.top/api/ai/books/13a8d12f-fb2c-4d05-a501-68bf7c192d34/search"},"page":{"printed_page":166,"pdf_page":180,"physical_index":180,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"f88344dcf2bc8983478b0e44a617573eaf8f91757a2b7fdd3dba55ec764488f2"},"chapter":"技术至死数字化生存的阴暗面","content":"小博客甚至可以采取主动，一开始就在Facebook和Twitter推它自己的帖子，然后把它提交给不同的新闻聚合器，比如Reddit。这就是公关公司可以插足的地方了，它们在Reddit建立多个账号，通过投票把帖子顶上首页。做到这一点很关键，因为像Gawker这类大博客的作者和全国性媒体的记者，在搜寻故事创意时都会仔细察看这类聚合器。即使这个故事最终只出现在Gawker，这也已经成功了：它或许不是世界上访问量最高的博客，但读它的人是媒体精英，他们需要“点子”来填满自己的专栏和电视节目。\n\n对霍利戴来说，博客(说到“博客”，他主要指Gawker或《赫芬顿邮报》这样的营利性网站)不过是“制造新闻的滩头阵地”。由于其非常独特的经济模式，它们的故事和标题越有争议性，它们从流量增加中赚到的钱就越多，博客对任何哪怕只有一丝争议的东西都趋之若鹜。霍利戴讲了一个很说明问题的故事，他出任公关代理的一家公司卷入了官司，他需要向公共领域提供一些信息，以便引起辩论。“我匆忙搞出一套假的内部备忘录，打印，扫描，然后把文件发给一大堆博客，好像我是该公司的雇员，泄露了我们刚刚从老板那里得到的备忘录’。我原先曾直接把事实告诉这些博客，可它们毫无兴趣。可搞了这么一档把戏之后，它们立刻兴高采烈地发出了独家!’和揭密’的帖子。”一分钟以前还令人昏昏欲睡的东西，摇身一变就成了具备弥母因素的刺激性素材。\n\n166\n\n枝术至死","previous_page":165,"next_page":167}