{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"13a8d12f-fb2c-4d05-a501-68bf7c192d34","title":"技术至死 数字化生存的阴暗面","author":null,"edition":null,"publisher":null,"year":null,"isbn":"0120136503","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"13a8d12f-fb2c-4d05-a501-68bf7c192d34","id":"13a8d12f-fb2c-4d05-a501-68bf7c192d34","uuid":"13a8d12f-fb2c-4d05-a501-68bf7c192d34","title":"技术至死 数字化生存的阴暗面","normalized_title":"技术至死数字化生存的阴暗面","author":null,"edition":null,"publisher":null,"year":null,"isbn":"0120136503","isbns":["0120136503","9787121227776"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":396,"navigation_url":"https://workshop.closeclaw.top/ai/book/13a8d12f-fb2c-4d05-a501-68bf7c192d34","title_url":"https://workshop.closeclaw.top/ai/title/%E6%8A%80%E6%9C%AF%E8%87%B3%E6%AD%BB%20%E6%95%B0%E5%AD%97%E5%8C%96%E7%94%9F%E5%AD%98%E7%9A%84%E9%98%B4%E6%9A%97%E9%9D%A2","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/13a8d12f-fb2c-4d05-a501-68bf7c192d34/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/13a8d12f-fb2c-4d05-a501-68bf7c192d34/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/13a8d12f-fb2c-4d05-a501-68bf7c192d34","page_url":"https://workshop.closeclaw.top/api/ai/books/13a8d12f-fb2c-4d05-a501-68bf7c192d34/page","search_url":"https://workshop.closeclaw.top/api/ai/books/13a8d12f-fb2c-4d05-a501-68bf7c192d34/search"},"page":{"printed_page":173,"pdf_page":187,"physical_index":187,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"26e2aa2e239ec75edf74a679bcf096ab239666420a9948c335b63a1346702423"},"chapter":"技术至死数字化生存的阴暗面","content":"这种改变对我们的公共生活意义深远：上面所说的这种个性化，可能会破坏整个城市都阅读相同报道所带来的团结一致、集体行动和充分讨论的机会。但更重要的，是让这些问题的特定讨论方式保持继续存在；我们不能屈从于仅从效率角度看问题的诱惑。旧体系无法衡量受众对个别文章的反应，广告商的做法简直毫无效率(它们对报纸投放广告，却不知道每篇文章有多少人阅读)，然而这种低效率其实是相当有好处的。\n\n正如记者雅各布·韦斯伯格(JacobWeisberg)所指出，新闻业是公民企业，由无知引起的低效率对它是有益的：“我常想，有多少人会读《纽约时报》对奥尔巴尼州政府的报道。说不定正因为不知道有多少人会读，《纽约时报》才在这篇报道上不惜巨资!在Google的世界里，没人会点击这些新闻故事，它们的优先度会下降。”或者干脆消失。传播学教授大卫·卡普夫论述了过去一直伴随传统新闻业的“有益的低效率”：“对广告效率的信息缺乏，再加上广告位的缺乏，一道推高了价格”，这就形成了“有益的低效率”。而今天，当每一次点击都能永远保存下来，“广告商能衡量广告展示次数和点击率。它们把广告瞄准小众市场和小众对象。更高效率降低了广告价格。于是，传统媒体组织就无法负担其现有经费开支和基础设施了。”\n\n效率语言(大多数极客和经济学家所信奉的唯一真神）也慢慢悠悠渗透到这场辩论里。这是《Slate》杂志专栏记者马修·伊格莱西亚斯写给定向广告(targetedadvertising)的情书：“更有针对性的定向广告，为消费者和广告商都创造了经济效益。更有效率的广告，给公司带来了动力，为改善服务实际品质上更多投入的资源。更有效率的广告，能为本因缺乏收入而捉襟见肘的内容创造市场。”明白了吗?\n\n算法“守门人”的危险\n\n173","previous_page":172,"next_page":174}