{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"171eb612-d523-4536-900d-5453dce83960","title":"Cultural Crowdfunding Platform Capitalism, Labour And Globalization","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"requested_by":"printed_page","book":{"source_type":"original_book","book_id":"171eb612-d523-4536-900d-5453dce83960","id":"171eb612-d523-4536-900d-5453dce83960","uuid":"171eb612-d523-4536-900d-5453dce83960","title":"Cultural Crowdfunding Platform Capitalism, Labour And Globalization","normalized_title":"culturalcrowdfundingplatformcapitalismlabourandglobalization","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"isbns":[],"parsed":true,"ai_readable":true,"document_type":"book","page_count":128,"navigation_url":"https://workshop.closeclaw.top/ai/book/171eb612-d523-4536-900d-5453dce83960","title_url":"https://workshop.closeclaw.top/ai/title/Cultural%20Crowdfunding%20Platform%20Capitalism%2C%20Labour%20And%20Globalization","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/171eb612-d523-4536-900d-5453dce83960/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/171eb612-d523-4536-900d-5453dce83960/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/171eb612-d523-4536-900d-5453dce83960","page_url":"https://workshop.closeclaw.top/api/ai/books/171eb612-d523-4536-900d-5453dce83960/page","search_url":"https://workshop.closeclaw.top/api/ai/books/171eb612-d523-4536-900d-5453dce83960/search"},"page":{"printed_page":2,"pdf_page":10,"physical_index":10,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"adae32728a3d689429f05f62a4dc0f75dae2f86b2e7e2ee2fb5bfbfb1ba9a911"},"chapter":"Cultural Crowdfunding: Platform Capitalism, Labour and Globalization","content":"Looking past apparent points of overlap with Marx, a paradox indeed comes into view: Does the discursive rhetoric of ‘empowerment’ and participation, and the new services provided, really bring about individual liberation? Or are these new forms of alienation, serving a ‘neo-’ capitalism whose power resides precisely in mythification, in Roland Barthes’s (1972) sense, and in the naturalization of everyday actions which may be simplified by digital technologies, but which are also subject to new forms of control?\n\nToward Financial Participation: Cultural Crowdfunding\n\nThese questions formed the starting point of the present book, which is dedicated more precisely to studying and analyzing cultural crowdfunding platforms within a complex economic context, marked by heterogeneity and inequalities within the diferent cultural sub-sectors, and among their various players (Towse 2011). Such platforms have proliferated since the end of the 2000s—both those which use donation or crowdgiving models, financing projects in a disinterested, philanthropic way, and those which use reward-based models, ofering diferent tiers of ‘rewards’ depending on the amount given. The best known include Indiegogo (US), Kickstarter (US), Kiva (US), Pledge-Music (UK), Artistshare (US), Patreon (US), Ulule (France), KissKissBankBank (France), Goteo (Spain), Slicethepie (UK), and Crowdculture (Sweden). These platforms’ work essentially involves connecting many agents, either simultaneously or one after the other: Internet users and platform users (consumers, broadcasters, or direct backers), creative workers, traditional players in the cultural industries and neighbouring sectors (brands, sponsors, advertisers), public or para-public institutions, charitable organizations, and NGOs.\n\nCultural crowdfunding platforms provide truly experimental terrain for building new infrastructures, developing business models, increasing knowledge of the motivations of participating users, and establishing regimes of participation. As such, their models mainly based on gifts, with or without reward, have been extended into numerous other economic and financial sectors.\n\n2\n\nCultural Crowdfunding: Platform Capitalism, Labour and Globalization","previous_page":null,"next_page":3}