{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"171eb612-d523-4536-900d-5453dce83960","title":"Cultural Crowdfunding Platform Capitalism, Labour And Globalization","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"requested_by":"printed_page","book":{"source_type":"original_book","book_id":"171eb612-d523-4536-900d-5453dce83960","id":"171eb612-d523-4536-900d-5453dce83960","uuid":"171eb612-d523-4536-900d-5453dce83960","title":"Cultural Crowdfunding Platform Capitalism, Labour And Globalization","normalized_title":"culturalcrowdfundingplatformcapitalismlabourandglobalization","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"isbns":[],"parsed":true,"ai_readable":true,"document_type":"book","page_count":128,"navigation_url":"https://workshop.closeclaw.top/ai/book/171eb612-d523-4536-900d-5453dce83960","title_url":"https://workshop.closeclaw.top/ai/title/Cultural%20Crowdfunding%20Platform%20Capitalism%2C%20Labour%20And%20Globalization","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/171eb612-d523-4536-900d-5453dce83960/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/171eb612-d523-4536-900d-5453dce83960/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/171eb612-d523-4536-900d-5453dce83960","page_url":"https://workshop.closeclaw.top/api/ai/books/171eb612-d523-4536-900d-5453dce83960/page","search_url":"https://workshop.closeclaw.top/api/ai/books/171eb612-d523-4536-900d-5453dce83960/search"},"page":{"printed_page":93,"pdf_page":101,"physical_index":101,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"692fb7bc17be2eac628f09d2cf8d3c765cfa93c382af910f5cfe3cb4b413161d"},"chapter":"Cultural Crowdfunding: Platform Capitalism, Labour and Globalization","content":"‘Pedagogical’ Guidance and Workforce Education\n\nEarlier, we noted our desire to carefully consider the antagonisms and resistances this process encounters. We must therefore call attention to a term that cropped up regularly during our interviews on both continents: ‘challenge’. For instance, Christian Palouki, founder of Paydunya, explained that ‘the biggest challenge’ was to ‘try and replicate what was already done, but also to provide education behind that’.\n\nIn fact, our studies show clearly that a significant part of the economic players’ time and energy is dedicated to addressing this challenge, firstly through educational methods, and even something like agitation of those populations seen as likely to take part in crowdfunding projects. Our interviewees described the importance and frequency of workshops, online training and, above all, media presence. As the founder of Brazilian platform Catarse, Rodrigo Maia, told us: ‘Public talks, presence at events: it’s very good, but you have to know what you’re doing.’ Thameur Hemdane, co-president of the association Crowdfunding en Méditerranée, mentioned that he had taken part in various trade fairs in Africa, and explained his goal: ‘We go into these spaces to preach the good news […]. Here are the ingredients, now we’ll make the recipe together.’ Analogously, representatives of the ACfA claimed that, for them, it was not so much a matter of training as of educational awareness:\n\nThis is the kind of advice I gave people in Nigeria: if you can identify people with influence who lead campaigns that touch many peoples’ lives, then that’s the way you can move toward a crowdfunding mentality, taking advantage of technology […]. I don’t want to wait, even though it will certainly take time, but it calls for many proactive steps.\n\nAs emphasized above, public authorities increasingly approve of this work of increasing educational awareness and agitation, even in some countries where at the moment only a minority of the population are involved in crowdfunding, and in particular the crowdfunding of cultural production. Thundafund, for example, received a two-year bursary from the South African government with the specific objective of building awareness. According to a manager of the website, the operation was beneficial insofar as ‘more and more people understand the term, and each workshop received pitches from between ten and twenty people’.\n\nOn a second level, we can identify traces of more practical—more material— training activities involving diferent categories of players who occupy diferent positions in the crowdfunding production cycle. These include donors, platform managers, developers, marketers (who are more or less self-taught), and of course the multi-tasking project creators. Some of this activity may seem to go without saying, as if it constituted a normal or even ‘natural’ component of crowdfunding sites; but in fact it calls for an internal organization of labour that allows platforms to train their workforce. As an example, the ‘project area’ of Brazilian platform Benfeitoria is described as follows by its founder and manager: ‘It’s for project creators; they speak to one another and look for the best ways to direct projects, to make images, video, etc.’ As illustrated in the previous chapter, in South Africa, the managers of Backabuddy, Thundafund and Citysoirée take the same approach.\n\nGlobalization and the Logics of Capitalism\n\n93","previous_page":92,"next_page":94}