{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"171eb612-d523-4536-900d-5453dce83960","title":"Cultural Crowdfunding Platform Capitalism, Labour And Globalization","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"requested_by":"printed_page","book":{"source_type":"original_book","book_id":"171eb612-d523-4536-900d-5453dce83960","id":"171eb612-d523-4536-900d-5453dce83960","uuid":"171eb612-d523-4536-900d-5453dce83960","title":"Cultural Crowdfunding Platform Capitalism, Labour And Globalization","normalized_title":"culturalcrowdfundingplatformcapitalismlabourandglobalization","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"isbns":[],"parsed":true,"ai_readable":true,"document_type":"book","page_count":128,"navigation_url":"https://workshop.closeclaw.top/ai/book/171eb612-d523-4536-900d-5453dce83960","title_url":"https://workshop.closeclaw.top/ai/title/Cultural%20Crowdfunding%20Platform%20Capitalism%2C%20Labour%20And%20Globalization","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/171eb612-d523-4536-900d-5453dce83960/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/171eb612-d523-4536-900d-5453dce83960/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/171eb612-d523-4536-900d-5453dce83960","page_url":"https://workshop.closeclaw.top/api/ai/books/171eb612-d523-4536-900d-5453dce83960/page","search_url":"https://workshop.closeclaw.top/api/ai/books/171eb612-d523-4536-900d-5453dce83960/search"},"page":{"printed_page":94,"pdf_page":102,"physical_index":102,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"78229a5147f5445956b7003264f6412dda209562e81d6ef422af150d6d83546e"},"chapter":"Cultural Crowdfunding: Platform Capitalism, Labour and Globalization","content":"Finally, there are many examples where this practical training is deployed on a more ambitious scale. These give an idea of what is strategically at stake in this ‘mission’, particularly in Africa. Alphabet (Google) dedicates a significant budget to regular competitions on the model of the platform Africa Connected. It aims to associate the brand and its services with the entrepreneurial projects evaluated and, in some cases, funded—with the support of international organizations like the United Nations Program for Development (UNPD) and the New Partnership for Africa’s Development (NEPAD). In one such contest, the founders of the Brazilian platform Catarse received a prize from the Mountain View firm in recognition of the ‘social impact’ of their work (along with one million reals, according to the journalist Felipe Caruso, who has collaborated with many campaigns hosted by the platform). In the countries we studied, American ambassadors are also active in this domain. For example, they ofer free or heavily discounted training to journalists and other cultural workers. Commenting on the US Embassy’s use of social media, a representative of the French Embassy in Addis Ababa wrote with admiration:\n\nThe Americans are great here. They’ve done some excellent work; they use Facebook all the time. Take a look, they put on courses, MOOCs, you know, open courses online, and workshops for journalists [...]. So a ballet took place and you see them talking about it. What do they do there? Workshops. Like ‘Ethiopian Filmmaker’—you get training in films, in the film industry.\n\nBut it is undeniably the French ex-telecoms operator Orange that deploys the greatest efort (and the most capital) in workforce training. The following interview extract shows clearly how they put their ‘pedagogy’ into practice, emphasizing the supposed autonomy of the schemes financed in this way. This confirms that these strategies operate more by way of suggestion than command:\n\nWe have a whole policy of creating incubators and accelerators […]. The two peculiarities that make them hybrid objects, to some extent, are their governance, which is a combination of public/private/civil society […]. We ask these incubators to act like startups, and to go from a pure subsidy model to a service model in five years—that is, in the end, to construct a viable business model […] So we’ve done all these experiments with Orange’s money and support, but not only that, because we feel that, for the legitimacy of all of these structures, we have to open them up to others—and then that they eventually escape our control.\n\n94\n\nCultural Crowdfunding: Platform Capitalism, Labour and Globalization","previous_page":93,"next_page":95}