{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"1d3bd28e-c1ba-4af2-8580-60b32ef26053","title":"If...Then Algorithmic Power and Politics","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2017054909","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"1d3bd28e-c1ba-4af2-8580-60b32ef26053","id":"1d3bd28e-c1ba-4af2-8580-60b32ef26053","uuid":"1d3bd28e-c1ba-4af2-8580-60b32ef26053","title":"If...Then Algorithmic Power and Politics","normalized_title":"ifthenalgorithmicpowerandpolitics","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2017054909","isbns":["2017054909","9780190493042","9780190493059"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":211,"navigation_url":"https://workshop.closeclaw.top/ai/book/1d3bd28e-c1ba-4af2-8580-60b32ef26053","title_url":"https://workshop.closeclaw.top/ai/title/If...Then%20Algorithmic%20Power%20and%20Politics","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/1d3bd28e-c1ba-4af2-8580-60b32ef26053/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/1d3bd28e-c1ba-4af2-8580-60b32ef26053/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/1d3bd28e-c1ba-4af2-8580-60b32ef26053","page_url":"https://workshop.closeclaw.top/api/ai/books/1d3bd28e-c1ba-4af2-8580-60b32ef26053/page","search_url":"https://workshop.closeclaw.top/api/ai/books/1d3bd28e-c1ba-4af2-8580-60b32ef26053/search"},"page":{"printed_page":109,"pdf_page":119,"physical_index":119,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"4a3f94d56fcfb08e94353c0aae2998200046f7aa9e1a27e5ad569f2d950a8133"},"chapter":"IF...THEN","content":"Just as the platforms themselves struggle to find the right balance between ranking based on a global notion of relevance and/or a more personal model, users also seem to oscillate between a desire for popular content on the one hand and personalized content on the other. More importantly, what these diferent responses show is that algorithms are not just factual but also normative in the sense that, both explicitly and implicitly, people have an understanding of how things ought to be, that is, how algorithms should perform.\n\nC L IC K I N G C O N S C IO US LY E V E R Y DAY\n\nLiving in an algorithmically mediated environment does not simply mean that algorithms are overruling users. Wanting to collect likes and comments is not just a “narcissistic cry for help” (Agger, 2012: 45). For many users, it has become a necessary strategy to deploy if they want to impact the algorithm’s “willingness” to show their posts more prominently. Many of the avid social media users I talked to have in one way or another tried to play or experiment with the operational logics of the platforms they use—to try to be seen or not seen or otherwise to circumvent perceived control mechanisms. Several of the participants, for example, mention the experience of being caught in a temporary feedback loop. Ryan says of the YouTube recommendation algorithm’s tendency to reinforce a viewing patern, no mater whether it is correct or not:\n\nSometimes, I click on a video and think it is something and it is actually about something else, but now that I watched it, YouTube will show me a  bunch of videos connected to that in the recommended section, and I don’t really care about any of it.\n\nIn order to “correct” the algorithm, Ryan says he either stops clicking on anything for a while or just starts clicking on as many other more-related videos as he can. Similarly, Rachel, the woman who tweeted about Facebook destroying friendships, says that:\n\nI find myself “clicking consciously” every day. This is going to sound crazy, but I remember the one time I accidentally clicked on a former high school classmate’s profile and cursed under my breath: “damn it, now I’m gonna see her stuf 24/7.”\n\n“Clicking consciously” emerged as a key theme in people’s responses to how algorithms afect their use of platforms. Moreover, the notion of being trapped in a temporary bubble because of the way one clicks and likes seemed to constitute a rather common experience of being in algorithmic spaces. As the comments of Rachel and Ryan suggest, either you take charge of the clicks or the clicks will catch you up in a perpetual feedback loop.\n\nAffective Landscapes\n\n109","previous_page":108,"next_page":110}