{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"1d3bd28e-c1ba-4af2-8580-60b32ef26053","title":"If...Then Algorithmic Power and Politics","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2017054909","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"1d3bd28e-c1ba-4af2-8580-60b32ef26053","id":"1d3bd28e-c1ba-4af2-8580-60b32ef26053","uuid":"1d3bd28e-c1ba-4af2-8580-60b32ef26053","title":"If...Then Algorithmic Power and Politics","normalized_title":"ifthenalgorithmicpowerandpolitics","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2017054909","isbns":["2017054909","9780190493042","9780190493059"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":211,"navigation_url":"https://workshop.closeclaw.top/ai/book/1d3bd28e-c1ba-4af2-8580-60b32ef26053","title_url":"https://workshop.closeclaw.top/ai/title/If...Then%20Algorithmic%20Power%20and%20Politics","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/1d3bd28e-c1ba-4af2-8580-60b32ef26053/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/1d3bd28e-c1ba-4af2-8580-60b32ef26053/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/1d3bd28e-c1ba-4af2-8580-60b32ef26053","page_url":"https://workshop.closeclaw.top/api/ai/books/1d3bd28e-c1ba-4af2-8580-60b32ef26053/page","search_url":"https://workshop.closeclaw.top/api/ai/books/1d3bd28e-c1ba-4af2-8580-60b32ef26053/search"},"page":{"printed_page":13,"pdf_page":23,"physical_index":23,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"63290d5094b868fb78d310941a60538a940b4519b07694ee356815a2fc007f78"},"chapter":"IF...THEN","content":"When examining the contours and current state of algorithmic life, it is important to understand the mechanisms through which algorithmic media shaping sociality is deeply intertwined with power and politics. This book is not just about highlighting the role of algorithms as a core governing principle underlying most online media platforms today, but also about showing how algorithms always already invoke and implicate users, culture, practice, ownership, ethics, imaginaries, and afect. It means that talking about algorithms implies asking questions about how and when users are implicated in developing and maintaining algorithmic logics, as well as asking questions about governance, who owns the data, and to what end it is put to use? While friends have always been valuable for advertisers, algorithms seem to lessen the autonomy and intentionality of people by turning everything they do into a potential data point for the targeting of ads and news feed content. Such is the network logic, which users cannot escape. For neoliberalism, “friendship is inimical to capital, and as such, like everything else, it is under atack” (Cuterham, 2013: 41). Moreover, as Melissa Gregg holds, “‘friendship’ is labour in the sense that it involves constant atention and cultivation, the rewards of which include improved standing and greater opportunity” (2007: 5). As Langlois and Elmer point out, “social media seek to mine life itself ” (2013: 4). That is, social media platforms “do much more than just sell users’ atention to advertisers: they actually help identify the very strategies through which atention can be fully harnessed” (Langlois &  Elmer, 2013: 4). Algorithms are key to this end. If we want to understand the ways in which power and politics are enacted in and through contemporary media, we need to look more closely at the ways in which information, culture, and social life are being processed and rendered intelligible. In this book, I set out to do so.\n\nProgrammed Sociality\n\n13","previous_page":12,"next_page":14}