{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","title":"Time, Consumption and Everyday Life Practice, Materiality and Culture","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"requested_by":"printed_page","book":{"source_type":"original_book","book_id":"1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","id":"1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","uuid":"1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","title":"Time, Consumption and Everyday Life Practice, Materiality and Culture","normalized_title":"timeconsumptionandeverydaylifepracticematerialityandculture","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"isbns":[],"parsed":true,"ai_readable":true,"document_type":"book","page_count":236,"navigation_url":"https://workshop.closeclaw.top/ai/book/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","title_url":"https://workshop.closeclaw.top/ai/title/Time%2C%20Consumption%20and%20Everyday%20Life%20Practice%2C%20Materiality%20and%20Culture","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","page_url":"https://workshop.closeclaw.top/api/ai/books/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e/search"},"page":{"printed_page":103,"pdf_page":106,"physical_index":106,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"af167196094f47c566db05d4c14b7256c049ea284f595af4714418b3c425083f"},"chapter":"List of Tables and Figures","content":"This is how one woman describes her daily make-up, which usually takes 10–15 minutes of work every morning and maybe later some extra moments with the compact during the rest of the day. For those who are part of the same routine this is a well-known territory, for others it may seem more exotic. In the interview this woman was struck by how little she usually reflected over her morning session and all its complexity, the many elements that have to be organized into a detailed order and rhythm: cleaning the face, putting on foundation, shadows for the eye-lids, a brush for the eye-lashes, mascara pen for the eye-brows, and finally lipstick and rouge, to name a few of the basic details. The hands move fast and confident in the heap of tools, containers and other props in the make-up bag, searching for the right ingredients, colours and mixes. ‘Even if I have done this a thousand times, the woman said, ‘it still calls for concentration and a steady hand.’ But this does not prevent her mind from wandering. Putting on make-up is for her a moment of daydreaming and planning.\n\nThis is a morning situation where both the body and the mind are prepared for the coming day and the raid out into public life. It is a routine that calls for certain choices, about colours and clothes, improvisation or perfection. Do you have to put on make-up for days at home or during vacations? ‘It happens that I forget to put on make-up’, the woman continues, ‘but never if it is a day for work or a party. When I was younger make-up could feel like a must, something my social environment demanded of me, but as an adult I can feel OK without make-up.’\n\nMany women remember strongly how they learned to master this routine, starting out with make-up experiments on dolls or having secret sessions with friends. This particular woman started as an 11-year-old, being taught by her older sister. She remembers the excitement because it felt like a rebellion against the teachers, who had forbidden make-up in school. Make-up has always been surrounded by many unwritten rules, moral judgements and taboos. What level is too much, thus vulgar or just right? What constitutes discreet make-up, and who decides the rules? Should women use make-up at all? You just have to enter the internet to follow the intense discussions about right and wrong, a very complex moral and even ideological universe, linking the private routine both to the multinational cosmetics industry and to debates over gender struggles.\n\nBack to our informant – why does she put on make-up? ‘It’s a way of feeling good’, she answers, ‘you wake up feeling pale and greyish, but afterwards you suddenly look alert and nice, with rouge and all that other stuff.’ Your skin also grows accustomed to this daily treatment, she says, and you become dependent on moisturizing creams.\n\nMake-up is thus a double act of organizing time by using cosmetics: directed outwards, something done, with the help of more or less expensive goods, to look better and get the appreciation of others, but also a more inward-directed, private and meditative activity where you may be pondering about existential questions of meaning, identity and beauty. In this morning routine the personal and the cultural aspects are intertwined in a number of acquired skills of repetition, the self is strengthened and is at the same time connected to millions of other women.\n\nRoutines – Made and Unmade\n\n103","previous_page":102,"next_page":104}