{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","title":"Time, Consumption and Everyday Life Practice, Materiality and Culture","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"requested_by":"printed_page","book":{"source_type":"original_book","book_id":"1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","id":"1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","uuid":"1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","title":"Time, Consumption and Everyday Life Practice, Materiality and Culture","normalized_title":"timeconsumptionandeverydaylifepracticematerialityandculture","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"isbns":[],"parsed":true,"ai_readable":true,"document_type":"book","page_count":236,"navigation_url":"https://workshop.closeclaw.top/ai/book/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","title_url":"https://workshop.closeclaw.top/ai/title/Time%2C%20Consumption%20and%20Everyday%20Life%20Practice%2C%20Materiality%20and%20Culture","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e","page_url":"https://workshop.closeclaw.top/api/ai/books/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e/page","search_url":"https://workshop.closeclaw.top/api/ai/books/1dc0854c-957b-4fb1-af9a-bb4fdb76b77e/search"},"page":{"printed_page":"11– / 171","pdf_page":170,"physical_index":170,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"360f579ce79f1d8b694e8d76c01b92190a4aa966541119f602e0d4d3527c89cc"},"chapter":"List of Tables and Figures","content":"Seasonal and Commercial Rhythms of Domestic Consumption A Japanese Case Study Inge Daniels\n\nIntroduction: Intermingling Rhythms of Consumption\n\n[I]n contemporary Japan, changes of the seasons are related to cycles of consumption, and certain images – like those of mount Fuji and cherry blossoms – are used as a means of persuading people to buy things.\n\nMoeran and Skov 1997: 189\n\nIn a seminal essay published in 1997, Moeran and Skov demonstrate that the Japanese advertising industry cleverly mixes and collapses key representations of the natural world to promote a diverse array of commodities. They argue that these advertisements challenge the existence of a unique Japanese perception of nature because seasonal ‘images are made to symbolize as wide a variety of events and emotions as possible’ (1997: 198). In this chapter, I will also examine the interrelationship between seasonal and commercial cycles in contemporary Japan, but, unlike Moeran and Skov, my focus will be on domestic consumption practices. In the domestic arena the cyclical, natural rhythms of bodies, of days and nights, months and years, seasons and plants, intermingle with linear, social rhythms of work, child care, leisure and travel (Lefebvre 2004). Through an ethnographic investigation of contemporary Japanese urban homes, I aim to explore, firstly, how seasonal rhythms and commercial rhythms of commodities interact within this amalgamate of domestic rhythms, and, secondly, how this complex, ongoing dialogue both creates and marks time, and animates the Japanese home.\n\nThis chapter builds on multiple ethnographic encounters I had with Japan over the past ten years. However, the specific data presented were collected during multisited fieldwork in thirty urban homes in the Kansai area (Osaka, Kyoto, Kobe) between November 2002 and October 2003.<sup>1</sup> My research, firstly, complements a body of anthropological literature that investigates consumption in contemporary Japan (Clammer 1997; Moeran 1996). However, it differs from these previous studies in that, following recent trends in material culture research, it focuses on consumption practices in the domestic arena. Secondly, my study draws on a body of social research that discusses the temporality of everyday life inside the home. This literature has explored four main areas of study. These are: (1) the balance between home and work and the so-called urban ‘time squeeze’ (Jarvis 2005; Southerton 2003); (2) the changing aesthetic outlook of the home (Clarke 2002; Daniels 2001; Hecht 2001); (3) domestic processes of divestment and disposal and the ephemeral qualities of things (Daniels 2009; Gregson and Beale 2004; Marcoux 2001); and (4) the relationship between domestic spirituality and temporality (Uberoi 1999). My study will touch upon theme 2 and 3, but its main contribution lies in expanding on theme 4 by suggesting, firstly, that the mundane everyday might be at the base of the experience of transcendence (Daniels 2003), and, secondly, that commerce does not negate spirituality (Reader and Tanabe 1998).\n\n11–\n\n171","previous_page":169,"next_page":171}