{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"22326898-47c5-4434-aaca-21efe5415df2","id":"22326898-47c5-4434-aaca-21efe5415df2","uuid":"22326898-47c5-4434-aaca-21efe5415df2","title":"平台资本主义","normalized_title":"平台资本主义","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787218129853","isbns":["9787218129853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":160,"navigation_url":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2","title_url":"https://workshop.closeclaw.top/ai/title/%E5%B9%B3%E5%8F%B0%E8%B5%84%E6%9C%AC%E4%B8%BB%E4%B9%89","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/22326898-47c5-4434-aaca-21efe5415df2/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/22326898-47c5-4434-aaca-21efe5415df2","page_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/page","search_url":"https://workshop.closeclaw.top/api/ai/books/22326898-47c5-4434-aaca-21efe5415df2/search"},"page":{"printed_page":51,"pdf_page":54,"physical_index":54,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"155a438e2c0e84a93b7a701ebd1c7c3bfafcdc0aad55ad6e2dec78c68739e40c"},"chapter":"PLATFORM CAPITALISM 平台 资本主义","content":"数字平台产生并依赖于“网络效应”——使用平台的用户越多，平台对其他人而言就越有价值。例如，脸书已经成为默认的社交网络工作平台，无非是凭借其用户的数量庞大。如果你想加入一个社交活动的平台，你加入的就会是大部分朋友和家人已经在使用的平台。同样，在谷歌上搜索的用户越多，搜索算法变得越优良，谷歌对用户就越有益。但是，这会产生一个循环，让更多的用户拥有更多的用户，从而导致平台具有垄断的自然倾向。它还为平台提供了动力，即不断访问更多的活动，从而获得更多数据。此外，通过依靠先前存在的基础设施和低廉的边际成本，快速扩展许多平台业务的能力，意味着其增长几乎没有自然限制。例如，优步快速增长的一个原因是，它不需要建立新的工厂它只需要租用更多的服务器。结合网络效应这意味着平台可以非常快速地增长。\n\n051","previous_page":50,"next_page":52}